Samen NZ is a leader in providing top-quality genetics for New Zealand's dairy farmers. Specialising in A2A2, Three-Way Cross, and Polled genetics, Samen NZ offers a wide range of sires to improve herd performance.
We helped Samen NZ overhaul their website, blending modern aesthetics with functionality. Our goal was to create a user-friendly experience that reflects Samen NZ’s strong branding while ensuring seamless navigation for their audience.
The updated site now includes intuitive menu options such as Genetic Solutions, Mating Tools, and Farmer Stories. These features are strategically placed to provide valuable resources right at the fingertips of dairy farmers.
The result is a sleek, modern site that not only looks great but also offers a wealth of information in an easy-to-navigate format.
“User engagement and experience has become a major focus for any web-based service in recent years”
Each year, we design and produce Samen NZ’s annual sire catalogues, both digitally and in print, bringing the latest genetic advancements to farmers across New Zealand. The 2024 edition was a standout, featuring Achievement, who reached #1 All Breeds Dairy Sire in Animal Evaluation at the time of release.
Farmers eagerly anticipate each new catalogue, looking forward to the latest sires and cutting-edge genetics introduced from around the world. These catalogues are more than just a resource, they’re a key tool in helping farmers make informed breeding decisions for the future of their herds.
Check out the digital version here:
https://issuu.com/samennz/docs/samen_catalogue_2024_web
Following the launch of the 2024 Samen NZ Sire Directory, we ran a dedicated social media campaign spotlighting the standout New Zealand daughters of sires featured in the catalogue. Each post highlighted the unique benefits, performance data, and availability of the sires, giving farmers valuable insights into their options.
This campaign also celebrated the beauty and quality of these cows with stunning visuals, because let’s face it, who doesn’t love seeing beautiful cows on their feed?
Farmer Stories goes beyond simple testimonials, featuring full videos and rich content that provide an in-depth look into real-life experiences. These stories not only help build a connection with the audience but also showcase the practical impact of Samen NZ’s solutions in a relatable way.
Here are some of our favourites:
